Shore Brake Cyclery Named Top Retailer from the National Bicycle Dealers Association for the Fourth Time
BRANT BEACH, N.J. – July 3, 2023 – It was announced last week that Shore Brake Cyclery was granted the highest Bicycle Retailer Excellence Award by the National Bicycle Dealers Association (NBDA). Shore Brake Cyclery was the sole recipient in New Jersey amongst almost 100 bicycle shops across North America.
"It's an incredible honor to receive the Platinum recognition again from the National Bicycle Dealers Association," said Charlie Kulp, Owner of Shore Brake Cyclery. "We are deeply committed to making a positive impact on our customers' lives, whether they are experienced cyclists or new enthusiasts. Our dedicated and passionate staff play a vital role in creating a welcoming environment for all. We love what we do and take pride in providing the best experience to everyone who walks through our doors."
The NBDA's Bicycle Retailer Excellence Award, which underwent rebranding in 2021 to emphasize inclusivity and celebrate the diversity in bicycle retail, has recognized Shore Brake Cyclery for its outstanding performance. Notably, the shop was also honored with the Best Bike Shops Program accolade in 2019, 2020, and 2022. The award ceremony to acknowledge North America's top retailers will take place virtually on July 13, 2023 at 7 p.m. EST.
"We have always aimed to guide bicycle retailers towards excellence through our programs, including the Bicycle Retailer Excellence Award," stated Heather Mason, President of the NBDA. "Sharing the exemplary responses from retailer applications with the industry through our podcast and other channels has been a source of inspiration. I extend my heartfelt congratulations and gratitude to all the participants this year. We eagerly anticipate honoring our exceptional retailers this summer."
The NBDA's Bicycle Retailer Excellence Award is a testament to the dedication and outstanding achievements of bicycle shops across North America. By promoting inclusivity and fostering growth in ridership, the program unites retailers, suppliers, industry organizations, advocates, and consumers in identifying and highlighting exceptional bicycle stores. Recipients of this award are not only recognized for their retail excellence but also their integrity, inclusiveness, spirit, and commitment to expanding the cycling community.
To learn more about Shore Brake Cyclery, visit www.shorebrakecyclery.com. To learn more about the Bicycle Retailer Excellence Award and the NBDA, please visit their website at https://nbda.com/rea/.